OnePlus, the Chinese company known for making some of the best-performing, reasonably priced Android phones on the market, is expanding into TVs.
In a Friday blog post titled “Intelligent Connectivity: Our Next Step Forward,” the company CEO Pete Lau outlined the new plan, and we’ll have to disappoint you: Almost no details about the device were revealed.
Instead, Lau argues that the company has become an expert in the field of “intelligent connectivity,” as well as premium design, which makes it well-positioned to move into the hotly contested arena of home entertainment.
“We want to bring the home environment to the next level of intelligent connectivity. To do this, we are building a new product of OnePlus’ premium flagship design, image quality and audio experience to more seamlessly connect the home. We call it: OnePlus TV,” wrote Lau.
On the surface, OnePlus appears to be following in the footsteps of Xiaomi, which became a big brand by selling cheap-yet-powerful smartphones, and then used the same formula to expand into all sorts of gadgets, including smart TVs and scooters.
But judging by what Lau has written, OnePlus appears to be more interested in expanding the very idea of TV into something…smarter. The amount of buzzwords in the text is off the charts — what’s “connected human experience,” anyway? — but it’s safe to assume it’ll include some sort of intelligent assistant, and that it’ll be affordable.
For now, Lau is asking OnePlus fans to name the features they’d like to see in the TV, as well as name it, so it’s safe to assume that an actual device is still pretty far off.